Big data has moved from buzzword to being a part of everyday life within enterprise organizations. An IDG survey reports that 75% of enterprise organizations have deployed or plan to deploy big data projects. The challenge now is capturing strategic value from that data and delivering high-impact business outcomes. That’s where a Chief Data Officer … Read more You Need a Chief Data Officer. Here’s Why.
What would you do if you had so much data about your customers that you know could know (almost) everything about your customer when they contacted you? Better yet, what if you had the ability to instantly know the exact offer for service or product that would pitch the right ‘sales’ approach that your customer … Read more Customer Engagement: A Data-Driven Team Sport
I have a little secret for everyone in the world of marketing: You have too many choices. There are way too many technology platforms in existence today. Too many ‘tools’ and too many products. You have too many choices when it comes to getting your work done. Let’s take a quick second to glance at … Read more Marketers – You have too many choices
Data is the lifeblood of any organization today so it should be easy to understand that security of that data is just as important (if not more important) that the data itself. It seems that data security (or rather the lack thereof) has been in the news regularly over the last few years. The inability … Read more Machine Learning Is Transforming Data Security
I recently wrote about Digital Maturity vs Digital Transformation where I proclaimed that its more important to set your goal for digital maturity rather than just push your organization toward digital transformation initiatives. In this post, I want to talk about one of the most important aspects of digital maturity: Data Maturity. Before you can … Read more Data Maturity before Digital Maturity
A few weeks ago, I wrote about machine learning risks where I described four ‘buckets’ of risk that needed to be understood and mitigated when you have machine learning initiatives. One major risk that I *should* have mentioned explicitly is the risk of accuracy and trust in machine learning. While I tend to throw this … Read more Accuracy and Trust in Machine Learning