I just finished Driving Digital: The Leader’s Guide to Business Transformation Through Technology by Isaac Sacolick. Note: I received a free copy of this book for review. The short review: Excellent…the best book I’ve read on the subject. Go buy it if you want/need to transform your business. The long review: I’ve read a number of … Read more Driving Digital by Isaac Sacolick – a book review
I was talking to a CMO today about their current and future plans for digital projects. We were talking about data analytics, customer experience, technology, social media and other topics when the CMO asked what the ‘next’ project or technology that she and her team should be chasing. She asked: We’ve talked about all data, social, … Read more What digital projects should you be chasing?