IT Marketers – Five Reasons we aren’t listening

Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website.  The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers. These reasons are: Customers aren’t […]

Communication in Project Management

Steve Neiderhauser posted some excellent commentary in a blog post titled “Persuasion Equation“.  In the post, Steve mentions a class he attended that helped with communication skills.  In the blog post he writes: In the class I learned language patterns and that people have different thinking modalities: Auditory, Visual, Kinesthetic, Gustatory, Olfactory. The training leans […]