What would you do if you had so much data about your customers that you know could know (almost) everything about your customer when they contacted you? Better yet, what if you had the ability to instantly know the exact offer for service or product that would pitch the right ‘sales’ approach that your customer … Read more Turn your data geeks into customer geeks
According to some estimates, data scientists spend as much as 80% of their time getting data in a format that can be used. As a practicing data scientist, I’d say that is a fairly accurate estimate in many organizations. In the more sophisticated organizations that have implemented proper data integration and management systems, the amount … Read more Opportunity Lost: Data Silos Continue to inhibit your Business
Big data has moved from buzzword to being a part of everyday life within enterprise organizations. An IDG survey reports that 75% of enterprise organizations have deployed or plan to deploy big data projects. The challenge now is capturing strategic value from that data and delivering high-impact business outcomes. That’s where a Chief Data Officer … Read more You Need a Chief Data Officer. Here’s Why.
A few weeks ago, I wrote about machine learning risks where I described four ‘buckets’ of risk that needed to be understood and mitigated when you have machine learning initiatives. One major risk that I *should* have mentioned explicitly is the risk of accuracy and trust in machine learning. While I tend to throw this … Read more Accuracy and Trust in Machine Learning
Machine Learning Risks are real and can be very dangerous if not managed / mitigated. Everyone wants to ‘do’ machine learning and lots of people are talking about it, blogging about it and selling services and products to help with it. I get it…machine learning can bring a lot of value to an organization – … Read more Machine learning risks are real. Do you know what they are?
How much is bad data costing you? It could be very little – or it could be a great deal. In this article I give an example of what the cost of bad data really is. A few days ago, I received a nice, well designed sales/marketing piece in the mail yesterday. In it, a … Read more What is the cost of bad data?