Articles on Marketing

Marketing departments have too many choices today. Without proper governance and selection processes, getting things done becomes impossible.

Digital transformation is a necessity. But you need to focus on digital maturity rather than transformation if you want to be successsful in the long run.

How much is bad data costing you? It could be very little or a great deal. An example of what the cost of bad data really looks like.

I recently ran across a survey titled "Big Data's Biggest Role - Aligning the CMO & CIO" that was put together by the CMO Council and SAS. The survey,

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office...the next fad? got some interesting

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled "Enter the chief marketing

Your data might remain in that vacuum. But worse….whatever knowledge that data might create (or has created) will remain in that vacuum as well.

It been quiet here this week as I've been traveling.   I spent the week in Chicago talking to clients and refining the story of what I do. Its fun to talk

A CIO and A CMO walk into a bar... ...except...they aren't in the same bar. They made plans to meet at Good Time Charlies on Monday.   You know - the CMO

I've been reading a lot lately about the 'love affair' between Chief Information Officer's and Chief Marketing Officer's around the world. I think this is

I read an article over on CIOZone.com titled Should the CIO Head Up the Marketing Dept As Well? that left me speechless (for a minute at least).

I heard a pretty good story recently.  It goes something like this: A new CIO joins the company. He's not completely new to the organization but he is new

"I own the technology, you own the content" Those eight words are shared every single day between an IT professional and a Marketing professional. Some

I've been talking to quite a few folks recently about Sharepoint 2010 to get feedback and insight into the product's current acceptance and usage rate.

As promised in earlier posts (here and here), its time to talk about the two main issues that cause problems between the CIO and the CMO. In CIO’s vs

In a previous article titled The Future of IT & the CIO - Redux of the DoDo I pointed to some survey results that should be alarming to most IT

I love peanut butter and jelly.  What a great idea to put those to food items together on a piece of bread. Have you ever thought about how much the

Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as

Hey CIO - if you want to survive, you need to figure out a way to fascinate your organization. I'm currently reading "Fascinate: Your 7 Triggers to

How to Defy Newton's Laws of Motion in Marketing by Valeria Maltoni on Conversation Agent: Quote: Emerging media allows you to develop laser focus in your

Happy Easter everyone. Last week was the first published post using Delicious to manage links for my Sunday links post.  I used a javascript from

Image by Frédéric Harper via Flickr I'm coming up on 2 years of working with Sitecore, a .NET Content Management System (see my post titled "Some Thoughts

In my new role in the marketing department at the Boy Scouts of America I find myself in the middle of conversations about branding.  I find these

For those that haven't heard the news, I accepted a full-time position with the Boy Scouts of America in February.  I work for the Brand Management

I've been lurking around the social web for quite some time experimenting with different systems and learning a tremendous amount from all of the

Paul Dunay over at Buzz Marketing for Technology wrote a post titled "Sin of Inclusion" that pointed me to some commentary on the IT Services Marketing