Jim Champy’s new book titled “Outsmart!: How to Do What Your Competitors Can’t” is an interesting book. It’s short and easy to read…and full of some very interesting stories about building competitive advantage.
The book does do a good job of describing how eight ‘high velocity’ companies have used what Champy described as ‘surprising counterintuitive lessons’ to grow into industry leaders in a short amount of time. The ‘surprising counterintuitive lessons’ are:
- Compete by seeing what others don’t
- Compete by thinking outside the bubble
- Compete by using all you know
- Compete by doing everything yourself
- Compete by tapping the success of others
- Compete by creating order out of chaos
- Compete by simplifying complexity.
The book is split into chapters with each chapter covering a different lesson. Each lesson is presented to the reader by describing an organization that used that lesson to become successful and why that lesson should be considered by other companies. Each chapter closes with questions that you can ask yourself and/or your organization to see if you can tap into these lessons to grow and become more competitive.
For anyone looking for another “Good to Great” type of book with statistics and detail about why companies were chosen and how these companies were built, this isn’t the book. This book doesn’t go into detail about why/how companies were chosen or what ‘high velocity’ really means, but it does a good job of describing how the organizations listed were able to find their ‘niche’ by utilizing one of the above lessons to build themselves into industry leaders.
If you’re looking for an easy to read book that provides a brief overview a select number of companies who’ve applied the above lessons and been successful, this book is a good buy for you.