Search Results for: marketing technology

Revisiting the Marketing Technology Office

This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. 🙂 Rather than respond in private to those emails, I’ll […]

A Marketing Technology Office…The next fad?

This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how […]

Will marketing continue to grow their share of the technology budget?

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but […]

Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

This post is written by Mathias Lanni (Executive VP, Marketing – Velocidi). Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years.  Fundamentally, agile tactics are a way for organizations to more quickly adapt to quickly-changing markets and customer demands, […]

Is Marketing Really Shortchanging IT?

I just finished reading Marketing’s New Digital Role Is Shortchanging IT. The article had a good premise (e.g., IT and Marketing are fighting for budget) but rather than discuss the real reasons for this current predicament, the author obliquely places the blame at the feet of the Marketing group for ‘stealing’ budget from IT. The […]

The role of IT and the CIO in Marketing

Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle […]

Should the CIO lead marketing?

I read an article over on CIOZone.com titled Should the CIO Head Up the Marketing Dept As Well? that left me speechless (for a minute at least). Initially, I wanted to believe the author was asking whether the CIO should head up marketing technology, but I  don’t think that’s what the author was asking. I […]

A story of a CIO, IT and Marketing

I heard a pretty good story recently.  It goes something like this: A new CIO joins the company. He’s not completely new to the organization but he is new to the role and a new employee. Previously, he’d been running a couple of projects for an outsourced ‘partner’ within the organization and had ingratiated himself […]

I own the technology, you own the content

“I own the technology, you own the content” Those eight words are shared every single day between an IT professional and a Marketing professional. Some conversation occurs and the CIO tells the CMO “I own the technology, you own the content”. What the CIO means is fairly simple..and understandable too. The IT group ‘owns’ the […]

Technology Selection and Cultural Fit

Did you know that technology selection is about much more than technology? Yep…its true…..but most people don’t realize it. Many in the IT world love to get asked to be a part of a technology selection project. These types of projects usually provide a learning opportunity for everyone on the team and an chance to […]