Driving the hype away from Web 2.0 is what is needed these days. Thanks for the links to the articles.

As Eric has rightly suggested, poor understanding of what value the available technologies can really bring to the company is the main reason for companies failing at Web 2.0.

Web 2.0 tools like Blogs, wikis, social networks, RSS, widgets, RIA, Mashups, podcasts, collective intelligence, … are only as good as they are applied. At times we get carried away by the success stories and fail to understand Application in the right context is important.

If we focus on the application, the problem at hand, rather than the tools we shall use, we will come up with solutions that will have greater acceptance. Web 2.0 tools can only act as means to an end. What is critical is identifying the end, the goal that we want to achieve. Web 2.0 has demonstrated plenty of tools in various areas; Be it user experience, collaboration, intelligence or integration. Business can definitely realte their problems with one of these areas. Once we have identified the nature of the problem, we can then choose the right tool that will help us garner the Web 2.0 benefits.

Driving the hype away and practicing the true Web 2.0 principles will certainly prove beneficial. I have a couple of posts on similar discssion. One on Extracting Business Value from Web 2.0 and another on value of Web 2.0 during recession.

Don Ardonio’s last blog post..Programming language

Great point about web 2.0 and the enterprise. If we sell it correctly, the enterprise should pick it up well.

The problem is that I’ve found many in IT don’t understand the power of web 2.0 and many are even scared of the technologies. I think we need to sell web 2.0 into the IT groups then sell it into the enterprise.

Great post as always. It is kind of surprising that Web 2.o hasn’t caught on more. If you get creative I think there are many possible uses for it ( see Why Companies Need Web 2.0 and Using Widgets To Compete – Companies must use Web 2.0 technologies to stay ahead of rivals.

I don’t think the enterprise really needs to know how Web 2.o can be used but rather we need to make them aware of what it can do. If we “sell” it in terms of being more competitive, communicating better and making it easier to do business with I think (or at least hope) the enterprise will see the benefit without needing to understand the “how”. We in IT have a sales job to do.