Technology, Strategy, People and Projects

Trusted Advisor Associates on Not Exceeding Expectations

by Eric D. Brown on January 4, 2007 · 11470 comments2007-01-04+12%3A42%3A14Eric+D.+Brown

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Trusted Advisor Associates has a great post titled “Trust Tip 38: Don’t Exceed Expectations” that is definitely worth a read. A nice quote from the post is provided below:

Thereâ€™s nothing wrong with an occasional surprise to the upside. But engineered surprises, delivered regularly, degrade trust. You canâ€™t afford them.

Donâ€™t exceed expectations: set them cleanly, and then meet them. Your customers will thank you.

If you’ve not read the Trusted Advisor Associates Blog, you should start…there are some very good ideas, articles (and books) on building trust and relationships with clients.

[tags] Trusted Advisor Associates, Expectations [/tags]

Written By Eric D. Brown

About the Author Eric D. Brown is a Technology Consultant, Doctoral Student and Entrepreneur focused on helping businesses and non-profits merge business, marketing and technology. He writes extensively about technology, strategy, people and projects at ericbrown.com. In addition, Eric is an avid & passionate photographer who's work can be seen at Photography Minute and on his flickr photostream. Read more about Eric...

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About the Author

Eric D. Brown is a Technology Consultant, Doctoral Student and Entrepreneur focused on helping businesses and non-profits merge business, marketing and technology. He writes extensively about technology, strategy, people and projects at ericbrown.com. In addition, Eric is an avid & passionate photographer who's work can be seen at Photography Minute and on his flickr photostream.