Posts tagged as:

USA Network

Branding gone wrong – SciFi to SyFy

March 27, 2009 Marketing

In my new role in the marketing department at the Boy Scouts of America I find myself in the middle of conversations about branding.  I find these conversations extremely interesting and have been reading through blogs and books about the subject. In my web travels yesterday I was pointed to a story about branding and [...]

1 comment Read the full article →