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<title>Eric D. Brown &#187; Personal computer</title>
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<title>Mike Schaffner on Marketing IT</title>
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<pubDate>Thu, 30 Oct 2008 00:20:26 +0000</pubDate>
<dc:creator>Eric D. Brown</dc:creator>
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<![CDATA[Information Technology]]>
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<![CDATA[Technology]]>
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<![CDATA[Human Resources]]>
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<![CDATA[IT]]>
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<![CDATA[Personal computer]]>
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<![CDATA[Mike Schaffner posted two great blog posts about Marketing IT&#8230;.or rather the Un-Marketing of IT. Mike starts the topic with this comment (which I wholeheartedly agree with): IT seems to be the only area of an organization that I can think of that actively discourages people from using its &#8220;product&#8221; even if they use it [...]]]>
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<![CDATA[<p>Mike Schaffner posted two great blog posts about Marketing IT&#8230;.or rather the <a target="_blank" href="http://mikeschaffner.typepad.com/michael_schaffner/2008/10/the-un-marketin.html" target="_blank">Un-Marketing of IT</a>.</p>
<p>Mike starts the topic with this comment (which I wholeheartedly agree with):</p>
<blockquote><p>IT seems to be the only area of an organization that I can think of that actively discourages people from using its &#8220;product&#8221; even if they use it properly. Tobacco, liquor and gambling all have warnings to discourage use, but even they don&#8217;t seem to take it as far as IT. I don&#8217;t imagine any of us ever thought of IT as a &#8220;vice.&#8221; Some examples:</p></blockquote>
<ul>
<blockquote>
<li>We promote the use of e-mail but then limit the amount of inbox storage or the size of files that can be attached to e-mails.</li>
<li>We tout the Internet as a data goldmine and then we block people from visiting so-called non-business sites. Sometimes it is human resources pushing this, but sometimes it is IT.</li>
<li>We provide people with a PC as a tool to make their job easier but lock it down so they can&#8217;t add programs or even choose their own wallpaper.</li>
<li>We warn people of the dire consequences of not using the application properly, threatening them with legal action every time they use the application or start their PC.</li>
</blockquote>
</ul>
<p>Mike started a survey and reported on the results in his &#8220;<a target="_blank" href="http://mikeschaffner.typepad.com/michael_schaffner/2008/10/the-un-market-1.html" target="_blank">Survey Results</a>&#8221; post. The results overwhelmingly backup Mike&#8217;s argument that IT has done a tremendous job of Un-Marketing itself.&nbsp; I&#8217;ll not share the results here but you should jump over and review them&#8230;they are enlightening.</p>
<p>The basic argument that Mike is making is the same one that every person who isn&#8217;t in IT makes everyday.&nbsp; People wonder why the restrictions are in place and many go so far as to think they exist solely for IT to gain power.&nbsp; In most cases, this is completely wrong&#8230;the restrictions exist for <em>some</em> reason&#8230;but they&#8217;ve never been outlined for the users.</p>
<p>Take a look at Mike&#8217;s articles&#8230;great stuff (as always).</p>
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