Technology, Strategy, People and Projects
The Three Elements of Successful Data Visualizations – Jim Stikeleather – Harvard Business Review Quote: Storytelling helps the viewer gain insight from the data. Information visualization is a process that transforms data and knowledge into a form that relies on the human visual system to perceive its embedded information. The goal is to enable the [...]
Know the Difference Between Your Data and Your Metrics – Jeff Bladt and Bob Filbin – Harvard Business Review Quote: In the business world, we talk about the difference between vanity metrics and meaningful metrics. Vanity metrics are like dandelions – they might look pretty, but to most of us, they’re weeds, using up resources, [...]
Strong CIO, C-suite Relationships Drive Growth — CIO Dashboard Quote: Your ability as a CIO to cultivate strong relationships with your C-suite peers is paramount to your professional success in an environment where IT is expected to generate revenue and enhance the customer experience. But more than your career longevity is on the line. The [...]
This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. Rather than respond in private to those emails, I’ll respond [...]
This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how [...]
The New Data-Savvy Adaptive Marketing – Highly Competitive – software industry insights Quote: Marketers now must be dynamically responsive to change and must more quickly decide what to do. So Predictive Analytics are becoming more important to many organizations that want to derive future views that will guide their decisions, particularly those regarding potential customer [...]
“We want to test bold, new ideas that always work.” – Chief Marketing Technologist Quote: Failure is an inherent part of real experimentation. “We have an idea. Let’s try it. Works? Great. Doesn’t work? Good to know, let’s try something different.” You do your best to construct your hypotheses with reason and logic, but also [...]
Why marketing software will never be like ERP by Scott Brinker on Chief Marketing Technologist Quote: First and foremost, we must acknowledge: the entirety of marketing is in a perpetual state of disruptive innovation. Google changed everything. Then YouTube. Then Facebook. Then Twitter, Foursquare, Groupon, Quora. Apple has changed everything in mobile marketing and apps [...]
The Triple Constraint They DON’T Teach You In Project Management School by Timothy Johnson on carpe factum Quote: An experienced project manager will size up the trade-offs needed to complete the project. You try to do too much (rigor) in an immature (ability) organization with an unyielding culture and… oops. Try to do too little [...]
It been quiet here this week as I’ve been traveling. I spent the week in Chicago talking to clients and refining the story of what I do. Its fun to talk to new people…especially when they are receptive to the story you are telling and when that story is authentic. When the story is [...]
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