Links for Oct 13 2013

Technology Consultant - Eric D. Brown | Image for link posts

“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent disguise – with data and control groups and stuff – before we accept it as real science. “We tried that,” just doesn’t cut it. Napoleon’s Fatal Mistake Quote: He […]

Links for June 30 2013

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Oh I See (CIO Inverted): Flexible or efficient ? Quote: Can organizations and CIOs create a balance between the efficiency and flexibility agenda ? Is such a position desirable and achievable ? Can IT help the cause ? I asked these questions to a few learned CIOs; everyone nodded unanimously to the fact that cost […]

Links for April 21 2013

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The Three Elements of Successful Data Visualizations – Jim Stikeleather – Harvard Business Review Quote: Storytelling helps the viewer gain insight from the data. Information visualization is a process that transforms data and knowledge into a form that relies on the human visual system to perceive its embedded information. The goal is to enable the […]

Links for March 10 2013

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Know the Difference Between Your Data and Your Metrics – Jeff Bladt and Bob Filbin – Harvard Business Review Quote: In the business world, we talk about the difference between vanity metrics and meaningful metrics. Vanity metrics are like dandelions – they might look pretty, but to most of us, they’re weeds, using up resources, […]

Links for Feb 17 2013

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Strong CIO, C-suite Relationships Drive Growth — CIO Dashboard Quote: Your ability as a CIO to cultivate strong relationships with your C-suite peers is paramount to your professional success in an environment where IT is expected to generate revenue and enhance the customer experience. But more than your career longevity is on the line. The […]

Revisiting the Marketing Technology Office

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This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. Rather than respond in private to those emails, I’ll respond […]

A Marketing Technology Office…The next fad?

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This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how […]

Links for Oct 14 2012

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The New Data-Savvy Adaptive Marketing – Highly Competitive – software industry insights Quote: Marketers now must be dynamically responsive to change and must more quickly decide what to do. So Predictive Analytics are becoming more important to many organizations that want to derive future views that will guide their decisions, particularly those regarding potential customer […]

Links for September 2 2012

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“We want to test bold, new ideas that always work.” – Chief Marketing Technologist Quote: Failure is an inherent part of real experimentation. “We have an idea. Let’s try it. Works? Great. Doesn’t work? Good to know, let’s try something different.” You do your best to construct your hypotheses with reason and logic, but also […]

Links for March 25 2012

Technology Consultant - Eric D. Brown | Image for link posts

Why marketing software will never be like ERP by Scott Brinker on Chief Marketing Technologist Quote: First and foremost, we must acknowledge: the entirety of marketing is in a perpetual state of disruptive innovation. Google changed everything. Then YouTube. Then Facebook. Then Twitter, Foursquare, Groupon, Quora. Apple has changed everything in mobile marketing and apps […]