Links for May 31 2009

Why Messages Aren’t Enough by Amber Naslund on Altitude Branding The first step towards being a networked nonprofit: Simplicity by Beth Kanter on Beth’s Blog: How Nonprofits Can Use Social Media Walking The Fine Line Of The Personal Brand by Jason Falls on Social Media Explorer Opening up and letting go to strengthen market position [...]

IT Marketers – Five Reasons we aren’t listening

Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website.  The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers. These reasons are: Customers aren’t [...]

Authentic Conversation – Real, Simple, Honest

The opening paragraphs of the chapter titled ’95 Theses’ from The Cluetrain Manifesto: The End of Business as Usual says (taken from this page): A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and [...]