Tag Archive: Marketing and Advertising

Links for Feb 28 2010

To Grow a Company, You Need to be Good at Killing Things by Auren Hoffman on Summation
Why IT Shouldn’t Be Involved in Marketing Software Decisions by Matt Sullivan on HubSpot’s Inbound Internet Marketing Blog
Why IT SHOULD Be Involved in Marketing Software Decisions by Jenn Steele on HubSpot’s Inbound Internet Marketing Blog
Don’t Just Stand There, Make [...]

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Links for Oct 25 2009

How CIOs can sense if their companies are getting ready to fall? by Mark McDonald on The Gartner Blog Network
10 Tips on Building a Better Business by Ted Mininni on Marketing Profs Daily Fix
Time to Take off the Web 2.0 / Social Media Gloves by Valeria Maltoni on Conversation Agent
Seven Elements of Effective Coaching by [...]

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Links for Sept 13 2009

Lego: How much does profit matter? from Hoover’s Business Insight Zone by Tim Walker
Hire for Trustingness, Train for Trustworthiness from Trust Matters blog by Charles H. Green
How do you create a culture that is not afraid to fail (or be more receptive to social media?) from Beth’s Blog: How Nonprofits Can Use Social Media by [...]

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Links for Sept 6, 2009

The Past and the Future of Digital Storytelling from Men With Pens by Taylor
The Future of Content Management from assertTrue( ) by Kas Thomas
7 Marks of a Great Project Management Office from Making Project Management Better by Alec Satin
Using Social Media to Deepen Customer Relations from Marketing Profs Daily Fix by Paul Dunay
Business, Blogging, and [...]

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Links for Aug 23, 2009

How to SWOT away Strategic Planning by Steve Neiderhauser
The Role of the CTO: Four Models for Success by Bob Gourley on CTOvision.com
A Tendency to Blame and an Inability to Confront by Charles H. Green on Trust Matters blog
Enterprise 2.0 Does Not Necessarily Mean Power To The People by G. Oliver Young on Strategic Heading
Communications Nimbleness [...]

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The New CIO – An Introduction

The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges.
It’s fitting that my 400th post is my first The New CIO article. I’ve been ruminating on writing a weekly post/article but hadn’t really sat down to plan it out. I [...]

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Links for June 21 2009

Lots of great stuff out there this past week…can’t share it all but will share some.  If you want to track all my shared stories from my google reader Shared Items feed.
It’s Simple, Fix the Problem by Valeria Maltoni on Conversation Agent
Become a More Creative Leader — Think Small by Stew Friedman on HarvardBusiness.org
Systems Thinking: [...]

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Links for May 31 2009

Why Messages Aren’t Enough by Amber Naslund on Altitude Branding
The first step towards being a networked nonprofit: Simplicity by Beth Kanter on Beth’s Blog: How Nonprofits Can Use Social Media
Walking The Fine Line Of The Personal Brand by Jason Falls on Social Media Explorer
Opening up and letting go to strengthen market position by Paul Miller
Leadership [...]

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IT Marketers – Five Reasons we aren't listening

Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website.  The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers.
These reasons are:

Customers aren’t just confused-they’re [...]

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Authentic Conversation – Real, Simple, Honest

The opening paragraphs of the chapter titled ‘95 Theses’ from The Cluetrain Manifesto: The End of Business as Usual says (taken from this page):
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting [...]

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