Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as illustrated with the dangers of shadow marketing, marketing technology is now an integral part of marketing’s strategy and execution. The people working on it need to have their focus — [...]
Links for April 25 2010
April 25, 2010 By 7 Comments
Silence is a Leadership Trait by Samuel Bacharach Quote: Between the words, between the actions, between the political strategies, leaders must create silence. Silence that allows for ideas to be absorbed. Silence that allows for emotions to settle. Silence that allows for bonding and healing. Silence that allows people to sit unthreatened and unchallenged. How [...]
Links for Feb 28 2010
February 28, 2010 By 10 Comments
To Grow a Company, You Need to be Good at Killing Things by Auren Hoffman on Summation Why IT Shouldn’t Be Involved in Marketing Software Decisions by Matt Sullivan on HubSpot‘s Inbound Internet Marketing Blog Why IT SHOULD Be Involved in Marketing Software Decisions by Jenn Steele on HubSpot’s Inbound Internet Marketing Blog Don’t Just [...]
Links for Oct 25 2009
October 25, 2009 By 5 Comments
How CIOs can sense if their companies are getting ready to fall? by Mark McDonald on The Gartner Blog Network 10 Tips on Building a Better Business by Ted Mininni on Marketing Profs Daily Fix Time to Take off the Web 2.0 / Social Media Gloves by Valeria Maltoni on Conversation Agent Seven Elements of [...]
