Technology, Strategy, People and Projects
It been quiet here this week as I’ve been traveling. I spent the week in Chicago talking to clients and refining the story of what I do. Its fun to talk to new people…especially when they are receptive to the story you are telling and when that story is authentic. When the story is [...]
The Danger of Imitation by Kevin Eikenberry Quote: Observe and learn from others who have been where you are going. But don’t lose yourself on that journey. Who you are is far too important for that. It’s Always About Leadership by Art Petty on Management Excellence Quote: If you’ve been given the responsibility and the [...]
The Human Marketing Manifesto by Russ Somers on russsomers.com Quote: I am not a lead, I am a person. A human being with human concerns….I was not ‘generated’ by submitting a lead form. I was generated by my parents many years back after a bottle of wine. I existed long before I clicked ’submit’ to [...]
To Know, But Not to Understand by Valeria Maltoni on Conversation Agent Quote: We rely, in other words, on a random accumulation of localised knowledge about people, their backgrounds and various behavioural signals. What if we could pool all those circles of wisdom together and extract a common currency for evaluating everyone’s levels of expertise, [...]
Why Marketers Should Forget Frameworks & Think Outside the Box by Sarah Goliger on HubSpot Blog Quote: So what’s the takeaway here? Sometimes you need to think outside the box. Broaden your perspective, and look at the big picture. If you just focus on fitting everything perfectly into where it belongs and following exactly the [...]
Creating a Lasting Impression by JK Allen on The Hustler’s Notebook Quote: Be the standard. Create a lasting impression. Experience the new opportunities that come as a result. The Law of Emotional Connection by Danny Brown Quote: So emotional marketing is nothing new. But emotional connection marketing? That – to me, anyhoo – is still [...]
Sunday night, Tracie and I wanted a good hamburger. We didn’t want to go out…and we didn’t have any hamburger meat at home. So…being the clever person I am, I decided I needed to 1) drive out and pick something up or 2) figure out how to make hamburgers appear from nothingness. I haven’t got [...]
Making Enterprise Architecture Matter By Martha Heller on CIO.com Quote: The ultimate paradox is this: Architects are as necessary as they are rare. “It’s a knock-down, drag-out fight to find people who can do this role,” says Blanchette. “I don’t envy the people who have to recruit them.” Small Wins and Feeling Good by Teresa [...]
I read an article over on CIOZone.com titled Should the CIO Head Up the Marketing Dept As Well? that left me speechless (for a minute at least). Initially, I wanted to believe the author was asking whether the CIO should head up marketing technology, but I don’t think that’s what the author was asking. I [...]
Why does the sun never set on legacy applications? by Jim Harris on OCDQ – Obsessive-Compulsive Data Quality (OCDQ) Quote: The simple reason most legacy applications do not go gentle into that good night, but instead rage against the dying of their light, is that some users continue using some of the functionality provided by the [...]
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