Cognitive Dissonance & IT

Cognitive Dissonance has been defined on Wikipedia as an “uncomfortable tension caused by holding contradictory thoughts simultaneously“. A similar definition is found on ChangingMinds.org, among many other websites. Ever found yourself  ‘afflicted’ with cognitive dissonance?  Sure you have. Do you speed during your commute to work?  Intellecutally, you know its wrong but you do it any way. Do you […]

Links for Feb 28 2010

To Grow a Company, You Need to be Good at Killing Things by Auren Hoffman on Summation Why IT Shouldn’t Be Involved in Marketing Software Decisions by Matt Sullivan on HubSpot‘s Inbound Internet Marketing Blog Why IT SHOULD Be Involved in Marketing Software Decisions by Jenn Steele on HubSpot’s Inbound Internet Marketing Blog Don’t Just […]

Website Optimization

In July, I was approached by Andy King to see if I’d be interested in reviewing his new book from O’Reilly titled “Website Optimization: Speed, Search Engine & Conversion Rate Secrets“. If you don’t know who Andy is, go read his resume….I’ll wait….OK…you back?    Great pedigree right?  Been involved in the web since 1993.  Founded […]