Technology, Strategy, People and Projects
Why personas can be a bad idea for content marketing Quote: I guess that brings me full circle: go ahead and create personas. It can never be a bad idea to start your content marketing by thinking about the people you’re addressing. But if your nice, neat persona templates are acting as a substitute for [...]
When Does Customer Sentiment Matter? – semanticweb.com Quote: The company was able to look through customer verbatim online comments to filter for negative impressions of its password recovery capabilities. “We haven’t paid enough attention to it even though password problems have been among the top five in our call centers for years,” he said. After [...]
Innovate on Purpose: Breaking out of the m (old) for disruptive innovation Quote: When you want truly disruptive innovation, you will need to break the mold, step out into completely new technologies, capabilities and delivery systems. The reason innovation appears to be stagnant in many industries is that few firms are willing to disrupt the [...]
Marketing and the CIO race to see who can waste more money on CRM initiatives. Quote: What is the point here? The point is that currently leaders in Digital Marketing or Social Media or the office of the CIO are being given, as a side directive, to improve the customer experience, while they are still [...]
Know the Difference Between Your Data and Your Metrics – Jeff Bladt and Bob Filbin – Harvard Business Review Quote: In the business world, we talk about the difference between vanity metrics and meaningful metrics. Vanity metrics are like dandelions – they might look pretty, but to most of us, they’re weeds, using up resources, [...]
Can evil data scientists fool us all with the world’s best spam? — Tech News and Analysis Quote: Just when you thought spam was under control, a new breed of spammers is taking up new methods to infiltrate our inboxes, search results and social media feeds. Data science could make them very effective. 3 Trends [...]
This post sponsored by the Enterprise CIO Forum and HP. I just ran across Martin Davis’ article titled Who is IT’s Most Important Customer? What role does this play in Innovation? Its a good discussion starter…jump over and read it. Martin starts off by asking a lot of question…namely: Who should IT focus on as it’s customer? The internal customer [...]
This post sponsored by the Enterprise CIO Forum and HP. Joel Dobbs published a great piece titled The Entrepreneurial CIO: Putting Innovation to Work over on the Enterprise CIO Forum. In the article, Joel points out some excellent ideas for CIO’s to use to start pushing innovation within the IT group. In the article Joel provides some great suggestions on building innovation IT [...]
The Commoditization of Scale by Maxwell Wessel on Harvard Business Review Quote: So what’s the solution? Accept that everything becomes commoditized. Develop a strategy that doesn’t simply rely on being the biggest. Develop a strategy — a difficult to replicate, cogent set of practices in an industry — that assumes everyone will have the advantages [...]
The Triple Constraint They DON’T Teach You In Project Management School by Timothy Johnson on carpe factum Quote: An experienced project manager will size up the trade-offs needed to complete the project. You try to do too much (rigor) in an immature (ability) organization with an unyielding culture and… oops. Try to do too little [...]
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