Demystifying IT

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In a recent “Movers and Shakers” article by Martha Heller titled “The Power of Metaphor“, Malini Balakrishnan, CIO of Building Materials Holdings Corporation (BMC) claimed that one of the most important roles that a CIO has today is helping the organization uunderstandwhat role the IT group plays. Balakrishnan is quoted as saying: “As CIOs, we […]

Woe the CIO!(?)

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Talk to some CIO’s today and you’ll hear nothing but a pity party about how their role is no longer seen as ‘valuable’ to the organization. These CIO’s will point to the growing role of marketing and the CMO in selecting and managing technology systems and solutions.  These CIO’s will talk about the ‘good old […]

Are you avoiding risk or managing risk?

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I just read a great article over on the Mckinsey & Company blog titled “Building a bridge from CMO to CIO” where Matt Jauchius, EVP and CMO of Nationwide, describes his approach to working with the CIO of the company.    I encourage you to jump over there and read the article…there’s some great advice to help the CMO […]

The Gap between the CIO and CMO – is it narrowing?

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I recently ran across a survey titled “Big Data’s Biggest Role – Aligning the CMO & CIO” that was put together by the CMO Council and SAS. The survey, which contained responses from 237 marketing and 211 IT executives, has some very interesting results. A few of the highlights from the survey: 85% of respondents […]

Links for June 22 2014

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Cloud security is not an oxymoron Quote: I get it: there is a lot of data that can’t move to the cloud, not because IT managers don’t understand the issues, but because they need to comply with regulations that were designed before we understood the scope of our security problems. If you’re in one of […]

The role of IT and the CIO in Marketing

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Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle […]

Links for Nov 17 2013

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The Internet Of Things Will Be Huge—Just Not As Huge As The Hype – ReadWrite Quote: Like most things in life, the real value of the Internet of Things lies somewhere between the hype and where we are now. One thing is certain: this will not be an overnight impact, but a slow evolution as […]

Links for Oct 13 2013

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“It Won’t Work. We Tried That” Quote: Bottom line: bad marketing science is dangerous. And we should demand that it at least get itself a half-decent disguise – with data and control groups and stuff – before we accept it as real science. “We tried that,” just doesn’t cut it. Napoleon’s Fatal Mistake Quote: He […]

Links for Sept 22 2013

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The big data Wild West: The good, the bad and the ugly — Tech News and Analysis Quote: Ron Bodkin of Think Big Analytics discusses the best and worst practices for adopting big data technologies and actually getting results. Companies must beware of dangerous decisions, charlatans and disastrous missteps. Good news and bad news for […]

Links for Sept 8 2013

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Anticipate the Corporate Culture of “No!” – Sales Aerobics for Engineers ® Blog Quote: Do you work in a Culture of No? Some of you will be defeated by the situation, shoulders slumped, as you return to your cubicle. The design budget wasn’t approved, again. The sale didn’t close, again. Whatever the situation, the corporate […]