The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges. Ahhh…Social Media. THE hot topic these days (and for some time to come I think). There’s no arguing that the use of social media is a valid and necessary way [...]
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Authentic Conversation – Real, Simple, Honest
The opening paragraphs of the chapter titled ’95 Theses’ from The Cluetrain Manifesto: The End of Business as Usual says (taken from this page): A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and [...]
Filed Under: Communication, Organization, Strategy Tagged With: Authentic Conversation, Business, Cluetrain Manifesto, Marketing and Advertising, Social media
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