Don’t focus on the data, focus on what the data tells you

In a recent post on O’Reilly Radar titled “Turning big data into actionable insights“, Ben Lorica provides some highlights of an interview with Evangelos Simoudis regarding big data. One of the highlights is extremely important. It relates to the importance of finding actionable insights from big data and sharing those insights in a way that the organization can […]

Start small with Big Data

Big data doesn’t have to be used to solve big problems. Big data sure makes it easier to solve big problems, but you can just as easily use big data and data analytics to solve ‘smaller’ issues. In fact, if your organization is just getting started in the world of big data, it makes sense […]

To have a great analytics culture, you need a great communications culture

When you read about big data and/or data analytics projects and systems, it is rare that you also read bout communicating the outcome of those projects. Without the ability to communicate the results of any analysis to the broader business, most big data / analytics projects are doomed to mediocrity…or even failure. The quantitative mind […]

Today’s Data Challenge is Yesterday’s Data Challenge

If you spend any amount of time reading or talking about big data, you’ll often find that one of the challenges facing an organizations use of big data today is the same as problem that these organizations faced just a few years ago: using the data to actually do something. Before the popularity of big […]

Data is only as good as you make it

I’m currently working with a client who is very immature when it comes to data analysis.  This particular client has no history of analyzing data and barely any history of reporting. Their idea of analysis is looking at a few finance reports to see how the business is doing. Now, if this particular client was […]

The Dichotomy of Data Access and Data Privacy

In order to use data within your business, you must first collect that data. Seems simple enough right?  You capture some data, store it somewhere and the use that data at a later time in your analysis. What about data privacy concerns? Where are you collecting your data? How are you protecting that data?  Are […]

Big Data + Big Analytics = Big Insights

In “Big Data, Big Analytics and You”, I wrote: “Big data is obviously important to most organizations. There’s plenty of data out there and even more data being generated every day. But big analytics is just as important. Without the ability to analyze the data you have at the speed and scale it is being […]

Is Big Data Worth It?

I just read an article titled “Marketers: Is Big Data Worth It?” In the article, the author, Larisa Bedgood, does a very good job of addressing the question of whether big data is important for organizations to focus on.  The author rites that: The moral of the story? It’s about the data, or rather the insights derived from […]

Big Data, Big Analytics and You

Big data has been a popular topic over the last few years.  Many organizations have been studying big data systems and processes as well as the science behind capturing, storing, analyzing and using large amounts of data within their businesses. Many organizations that I’ve worked with over the years have done a very thorough job […]

Humanizing Big Data – A Book Review

I received a review copy of Humanizing Big Data by Colin Strong a few weeks ago. The subtitle to the book is “Marketing at the meeting of Data, Social Science and Consumer Insight”….that should give you a good feel about the contents of this book.  It isn’t a heavy duty data science book…it is targeted more […]