Links for September 2 2012
- “We want to test bold, new ideas that always work.” – Chief Marketing Technologist
Quote: Failure is an inherent part of real experimentation. “We have an idea. Let’s try it. Works? Great. Doesn’t work? Good to know, let’s try something different.” You do your best to construct your hypotheses with reason and logic, but also with imagination and creativity. You test those hypotheses, and whether they’re proven right or wrong, you’ve learned something of value.
- With Social Collaboration, Knowledge is Power | Enterprise Social Software Blog | Socialtext
Quote: Not only does effective knowledge sharing enable a better connected enterprise, it also helps to attract talent, build revenue and inspire innovation. Static document sharing no longer applies in today’s real-time socially connected world. To generate success it is critical that enterprises leverage social platforms and tap into the collective mindshare of the entire organization, enabling access to knowledge not only under one roof but connecting on a global scale.
- Why bother?! | Bill Fortney
Quote: Remember this is a journey, not a destination. Instead of worrying about how good others are, think about what you can learn from them and how you can work to improve your own images. Take full advantage of the people, places and conditions you can enjoy. Soak in the joy of just holding a camera in your hand, and attempting capturing all the beauty God has made!
- Cary Millsap: Is “Can’t” Really the Word You Want?
Quote: Just because you haven’t done something doesn’t mean you can’t, which means that you never will. Can’t is an as-if-factual statement about your future. Careless use of the word can’t can hurt people when you say it about them. It can hurt you when you think it about yourself.
- The CMO Site – Ellis Booker – Nailing Down Content’s ROI: Think First
Quote: Finally, when it comes to measuring the ROI of content marketing, let’s stipulate that all content has costs. Even when this stuff, as the CFO labels it, is created by employees rather than in-house marketing professionals or freelancers, it involves resources, time, and energy. Underestimating what’s required to create (or repurpose) content in the service of a marketing objective — a process that involves a long-term commitment to people, processes, and measurement — probably explains many failures.
- Leadership’s Tough Conversations – Part 1 – The Crossing of Marketing and IT
Quote: Don’t let team members challenge your authority. While I don’t believe you have to “Be the Boss” in order to lead, it’s important that everyone on the team recognize your authority. You should foster an atmosphere in which questions and new ideas should be welcome; but, once a decision is made the team needs to work together to make it happen.
- The Shift from Push to Pull
Quote: Social technologies push interactions away from this one-to-one, hard-drive based interaction into a group, cloud-based conversation that is more effectively searchable. That way, when we need information, we can pull it from where it already exists, rather than asking for someone to push it down to us.
- Follow up on big data and civil rights – O’Reilly Radar
Quote: The issue with data, particularly personal data, is this: context is everything. And if you are not able to personally question me, you are guessing the context.
- Why big data is big: the digital nervous system – O’Reilly Radar
Quote: This transition is why big data is important. Techniques developed to deal with interlinked, heterogenous data acquired by massive web companies will be our main tools as the rest of us transition to digital-native operation. We see early examples of this, from catching fraud in financial transactions, to debugging and improving the hiring process in HR: and almost everybody already pays attention to the massive flow of social network information concerning them.
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