Links for May 1 2011

  • Why does the sun never set on legacy applications? by Jim Harris on OCDQ – Obsessive-Compulsive Data Quality (OCDQ)

    Quote: The simple reason most legacy applications do not go gentle into that good night, but instead rage against the dying of their light, is that some users continue using some of the functionality provided by the legacy application to support daily business activities.

  • Steve Jobs and the Power of Storytelling by Mark Ivey on Social Media Explorer

    Quote: So think through how you can collect and tell stories through your speeches, blogs and other social media efforts. Play journalist as you go through your normal daily activities and keep a notebook. Stay on the lookout for stories, anywhere, anytime. If you’re working with corporate bloggers, coach them on storytelling techniques and/or conduct brainstorming meetings or workshops-these can be a source of rich ideas. Your message is that “it’s ok” to be a storyteller, since so much of our training in the corporate world is to focus on the facts and process.

  • How To Hire A Marketing Agency By Mitch Joel on Six Pixels of Separation

    Quote: There’s the old sales adage that, “all things being equal, people buy from those they know, like and trust. All things being unequal, people still buy from those they know, like and trust.” Choosing an agency partner is quite similar: work with a team that you like and trust… and a team that you have a keen interest in getting to know as well.

  • Forget about engagement by Wally Bock on Three Star Leadership Blog

    Quote: Forget about trying to define “engagement” or creating it among your team members. Instead concentrate on what you can control and do a good boss’s job. You may not increase “engagement,” whatever that is, but you’re more like wind up with high morale and productivity, which make a pretty good substitute.

  • How the Word No Can Help You Achieve Your Goals by Mark Bryan on Tiny Buddha

    Quote: Whether its sales, job searching, or asking someone out on a date, you need to find a way to take rejection and turn into drive. Drive is the difference between those who achieve their goals and those who don’t.

  • Alignment by Seth Godin

    Quote: A perfect relationship: I want your company to help me, and your company wants to help me. We’re both focused on helping the same person.