- What Motivates Us to Innovate? by Dan Blank on Publishing, Innovation & the Web
Quote: Why do we innovate? Is it proactive or reactive? Is it organizational or individual? These are questions I’ve had for years – especially in times of massive change like that the media world is experience. As companies strive to protect existing revenue streams and work towards creating new ones, they need to develop skillsets that drive innovation as the norm.
- Data as a new marketing channel by Scott Brinker on Chief Marketing Technologist
Quote: However, a new way of marketing with data is emerging that heralds a more significant shift for marketing — and for the web itself. It’s about reversing the flow, having marketing publish data to the outside world, as a way to increase visibility, grow relationships, and build a brand. Call it data web marketing.
- 5 Questions to Ask When Choosing Enterprise Collaboration Tools by Thursday Bram on WebWorkerDaily
Quote: Whether you’re Chief Information Officer in a large company or the IT guy in a small non-profit, when you’re choosing collaboration tools for your team, there are a few important questions that you must consider.
- Does Outsourcing Destroy IT Innovation? – Susan Cramm – Harvard Business Review
Quote: Some researchers are questioning the value of broad-based outsourcing. Research on IT management practices within the banking industry found that top-performing companies outsource less, and those that outsource IT on a wholesale basis “struggle to use IT to drive value and have limited strategic flexibility as the business context evolves and hardware prices plummet.”
- Fire Your Marketing Manager and Hire A Community Manager – David Armano – The Conversation – Harvard Business Review
Quote: I don’t really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven’t already
- Why Is Simple So Hard by John Jantsch on Small Business Marketing Blog from Duct Tape Marketing
Quote: The problem with simple is that it actually takes more work. I often quote Mark Twain here – “I have made this letter longer than usual, only because I have not had time to make it shorter . . .
- Enterprise 2.0: What if sales lived in the “cloud”? By Maggie Fox on Enterprise Irregulars
Quote: If sales is now horizontally integrated across the org, living in a kind of “process cloud”, when someone in customer service or communications or research identifies a prospect with an itch their product can scratch, they can feed that lead right into the appropriate node in the sales pipeline. Opportunity seized.
- You Can’t Take It With You « Steve Blank
Quote: When you retire, what happens to all the knowledge and experience you’ve acquired?”
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