Comments on: IT Marketers – Five Reasons we aren’t listening http://ericbrown.com/it-marketing-five-reasons-we-arent-listening.htm?utm_source=rss&utm_medium=rss&utm_campaign=it-marketing-five-reasons-we-arent-listening Technology, Strategy, People and Projects Sun, 12 Feb 2012 18:52:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric D. Brown http://ericbrown.com/it-marketing-five-reasons-we-arent-listening.htm#comment-1009 Eric D. Brown Thu, 15 Jan 2009 12:51:04 +0000 http://ericbrown.com/?p=2367#comment-1009 Hi Gary - Thanks for stopping by and commenting. I think we've all been there...how many different ways to can you say something. Apparently, we can come up with a lot! :) I had a similar experience as you...delays from a vendor caused delays in my project. I had to find different ways to say 'delays due to vendor' and it got very tiring. Hi Gary – Thanks for stopping by and commenting.

I think we've all been there…how many different ways to can you say something. Apparently, we can come up with a lot! :)

I had a similar experience as you…delays from a vendor caused delays in my project. I had to find different ways to say 'delays due to vendor' and it got very tiring.

]]> By: Gary Drumm http://ericbrown.com/it-marketing-five-reasons-we-arent-listening.htm#comment-1010 Gary Drumm Wed, 14 Jan 2009 07:42:41 +0000 http://ericbrown.com/?p=2367#comment-1010 This is so true, it's scary! It's not only true to technology marketers, but to many business people in general. The "speak" has woven it's way into our every day language, which of course makes for more misunderstandings. I noticed this years ago when working as a PM for a major telecom company. We were experiencing huge material delays from one specific vendor. These delays were pretty much industry-wide, so projects literally sat for months waiting for the necessary materials to complete the project. Yet despite this, we had these status calls twice a week, where everyone basically said "no change on my projects because of the delays". I got so tired of it, I came up with about 100 ways to say "no change" using tech-speak. Clarity. It's not just a buzz word. This is so true, it's scary! It's not only true to technology marketers, but to many business people in general. The "speak" has woven it's way into our every day language, which of course makes for more misunderstandings.

I noticed this years ago when working as a PM for a major telecom company. We were experiencing huge material delays from one specific vendor. These delays were pretty much industry-wide, so projects literally sat for months waiting for the necessary materials to complete the project.

Yet despite this, we had these status calls twice a week, where everyone basically said "no change on my projects because of the delays". I got so tired of it, I came up with about 100 ways to say "no change" using tech-speak.

Clarity. It's not just a buzz word.

]]> By: Eric D. Brown http://ericbrown.com/it-marketing-five-reasons-we-arent-listening.htm#comment-1011 Eric D. Brown Mon, 12 Jan 2009 17:20:25 +0000 http://ericbrown.com/?p=2367#comment-1011 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">New blog post: IT Marketers - Five Reasons we aren't listening http://tinyurl.com/8naaxl</span></span> New blog post: IT Marketers – Five Reasons we aren’t listening http://tinyurl.com/8naaxl

]]> By: Eric D. Brown http://ericbrown.com/it-marketing-five-reasons-we-arent-listening.htm#comment-1008 Eric D. Brown Mon, 12 Jan 2009 06:15:48 +0000 http://ericbrown.com/?p=2367#comment-1008 Thanks Simon. There are marketers and salespeople that can talk to us in plain English but they are sometimes hard to find. Thanks Simon. There are marketers and salespeople that can talk to us in plain English but they are sometimes hard to find.

]]> By: Simon Stapleton http://ericbrown.com/it-marketing-five-reasons-we-arent-listening.htm#comment-1007 Simon Stapleton Mon, 12 Jan 2009 03:49:14 +0000 http://ericbrown.com/?p=2367#comment-1007 Awesome post Eric. I agree - I want to talk to marketers/salespeople who use plain language as these folks really understand their product, and HOW IT CAN SOLVE MY PROBLEM! Awesome post Eric. I agree – I want to talk to marketers/salespeople who use plain language as these folks really understand their product, and HOW IT CAN SOLVE MY PROBLEM!

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