Comments on: CIO's – Start working on your Personal Brand

By: A Friend

A Friend — Tue, 27 Jan 2009 03:49:58 +0000

This was a strategy implemented effectively by one of the companies we worked with.

The GM IT (CIO) and some of his senior managers "got their names out there" to project a high level of IT competence for the organization.

This was done through aggressive partnerships with various publications (e.g. volunteering for case studies and interviews) and non profit special interest groups (e.g. volunteering to hold high profile organizing positions).

This was a strategic decision, as the company had a long-term vision of being able to sell their in-house developed system as an industry template, and they did not have the marketing or business development budget of your stock standard consultancies.

To-date, the template had been sold and implemented in at least four other organizations within their industry, one of which is offshore.

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By: Cutter Consortium

Cutter Consortium — Thu, 22 Jan 2009 19:24:12 +0000

Time for CIOs to build that personal brand (and the IT organization’s brand) by @ericdbrown http://bit.ly/5xV3

By: Eric D. Brown

Eric D. Brown — Thu, 22 Jan 2009 19:17:40 +0000

Blog Post: CIO’s – Start working on your Personal Brand – http://bit.ly/5xV3

By: Eric D. Brown

Eric D. Brown — Thu, 22 Jan 2009 14:40:24 +0000

You are correct…this is definitely something that all senior leaders should undertake. The focus on CIO's is key for me because many CIO's I've worked with haven't been that keen on 'blowing their own horn' and weren't that great at selling their own IT organization's capabilities.

By: next_connect

next_connect — Thu, 22 Jan 2009 14:35:13 +0000

I agree completely, but would extend that to all senior leadership in strategic roles. I think community and industry involvement is critical. Share what you have learned, and learn from other companies expensive mistakes.

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