Will marketing continue to grow their share of the technology budget?

marketing technology budget

If you are involved with marketing and/or technology in any large organization, you most likely are hearing a lot about marketing technology (MarTech) and the ‘explosion’ of MarTech people, technology, projects….and budgets. There are some folks out there who claim that within a few years, marketing will be spending more on IT than the CIO but […]

The technology debate is usually the wrong debate


Windows vs Mac vs Linux.  Android vs iPhone.  Nikon vs Canon vs Sony. Spend any time online, with techie friends or with photographers and you’ll run undoubtedly come across arguments about which tech is better. You’ll have people calling others ‘fan boys/girls’ and in some areas you’ll see some downright nasty comments about whichever tech […]

With Planning, the Cloud brings Agility and Portability


This post is brought to you by the Enterprise CIO Forum and HP’s Make It Matter. When I speak to organizations about the cloud, I find the majority of them are using the cloud in some form or fashion today. Many have opted to build a private cloud to allow cloud-based systems while maintaining total […]

Hadoop and Big Data


When I talk to people and companies who are just starting out in big data, I usually hear something about Hadoop. I’ll hear things like “If we are going to get into big data, we’ll need to implement Hadoop” or “we don’t have any Hadoop experience so we’ll need to gain that skill before we […]

Why Convergence?


“This post is brought to you by End-to-End Solutions for IT Pros and Dell.” When I talk to clients about the technology and systems challenges being faced within their organization, I tend to hear a wide variety of responses. Challenges within the data center seem to exist in just about every client discussion. These challenges […]

The Future of IT is a Converged Future


 This post is brought to you by the Enterprise CIO Forum and HP’s Make It Matter. The business world today is one of constant change and growth. No where is that more visible than within the data center. Today, the CIO and IT group are working harder than ever to keep their data center running […]

Managing BYOD with Policies in the Midsized Firm


There’s been much discussion of the concept of Bring Your Own Device (BYOD) over the last few years. While the topic has been written about by many bloggers and authors, there’s been very little discussion about BYOD in the small and midsize business space. Many large organizations have the ability to deploy large and complex […]

The role of IT and the CIO in Marketing


Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle […]

Real World Mobility – Filling the Gaps


Sponsored by Dimension Data. I just finished reading through the Dimension Data Secure Enterprise Mobility Report.The report is a nice report on how modern organizations are thinking about and approaching strategic planning with mobility, BYOD and security in mind. A few highlights of the report where 1,622 IT decision makers were surveyed: 27% said they […]

Incorporating Mobility into your Technology Strategy


Sponsored by Dimension Data. In Thinking about Robust Strategies for BYOD and Mobile, I wrote:  A robust strategy for BYOD and mobility requires a re-thinking of the entire enterprise strategy. While re-thinking doesn’t equate to re-working, it does mean a complete end-to-end revisit of the enterprise strategy to ensure BYOD and mobile devices are well […]