The role of IT and the CIO in Marketing

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Isaac Sacolick recently wrote a post titled Dear CIO, Here’s How To Help the CMO with Marketing Automation where he talked about the need for CIO’s and CMO’s to work closely together for marketing automation projects. In that post, he wrote: …fully achieving “marketing automation” is no where as easy as SalesForce, Microsoft, or Oracle […]

Stop Talking, Start Listening – Tips for Vendors and Consultants

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We’ve all been there. Sitting in a meeting listening to a vendor pitch their solution. They bring a team in to your organization and spend a few hours doing a song and dance about how their solution and team is the best partner for you in the long term. This vendor explains to you how […]

User Personas for Technology Selection Projects

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I’ve been playing around with the idea of User Personas for use in technology selection projects.  I’ve used user personas while building various websites and applications, but never used them (or heard of them being used) in technology selection projects. If you aren’t familiar with the idea of user personas, go read Ten Steps to […]

Done Never Is

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Last week, David Aponovich from ISITE Design wrote a nice piece titled Avoiding the CMS Death Spiral on ISITE’s CMS Myth blog. If you don’t know who ISITE Design is, you should…especially if you are in the digital marketing space. Those guys are top notch. I tried to hire them many times when I was […]

Sitecore or Sharepoint – which is the better CMS platform?

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I’ve been talking to quite a few folks recently about Sharepoint 2010 to get feedback and insight into the product’s current acceptance and usage rate. One key area that interests me is around content management and content management systems. I’ve worked with a lot of them in the past and my two favorites right now […]

Technology Selection, Acceptance & Culture

Technology Selection, Adoption & Culture

In my article titled Technology Selection and Cultural Fit, I argue that cultural fit is an important aspect to consider when undertaking Technology Selection projects. While the article was well received by most folks, I did have a few people comment (privately via email and twitter DM) that I was making some broad statements that couldn’t […]

Technology Selection and Cultural Fit

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Did you know that technology selection is about much more than technology? Yep…its true…..but most people don’t realize it. Many in the IT world love to get asked to be a part of a technology selection project. These types of projects usually provide a learning opportunity for everyone on the team and an chance to […]

Total CIO – PMO becomes cornerstone of IT executive leadership

Linda Tucci wrote an interesting article on Total CIO titled “PMO becomes cornerstone of IT executive leadership” that got my attention. The title is a great one…and after reading the article, I’m intrigued. The article discusses how Ogilvy & Mather‘s Worldwide CTO Yuri Aguiar is using the Project Management Office (PMO) to drive business and […]

Keeping your IT staff Engaged and Happy – The New CIO Series

The New CIO is a weekly article about the challenges facing today’s CIO as well as what can be done to prepare for future challenges. Today’s CIO is having a tough time. They’re being asked to do more with less.  Budgets are being slashed.  Projects are being canceled.  Tough times indeed. What can the CIO […]

Cloud Computing and the Enterprise

I ran across an absolutely amazing blog post from Mark Masterson titled ‘The Enterprise Cloud‘ that really shed a lot of light on Cloud Computing in the Enterprise. Cloud Computing seems to be one of those nebulous entities with many different definitions by many different people.  Take the following definitions as examples. Frank Gillett @ […]