Branding gone wrong – SciFi to SyFy

In my new role in the marketing department at the Boy Scouts of America I find myself in the middle of conversations about branding.  I find these conversations extremely interesting and have been reading through blogs and books about the subject. In my web travels yesterday I was pointed to a story about branding and […]

A techie in a marketers world

For those that haven’t heard the news, I accepted a full-time position with the Boy Scouts of America in February.  I work for the Brand Management Department as part of the Marketing Group.  My role is multi-functional – I do a little bit of everything; Project Management, Technology Management, Strategy, Processes (yeah! {sarcasm}) and in […]

Ramblings on Social Media

I’ve been lurking around the social web for quite some time experimenting with different systems and learning a tremendous amount from all of the ‘experts’ out there. I’ve been on LinkedIn, Facebook, MySpace, Technorati and many many other systems.  I liked some and didn’t like some. I recently started using Twitter (@ericdbrown) and Friendfeed (find […]

IT Marketers – Five Reasons we aren’t listening

Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website.  The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers. These reasons are: Customers aren’t […]