Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as illustrated with the dangers of shadow marketing, marketing technology is now an integral part of marketing’s strategy and execution. The people working on it need to have their focus — [...]
CIO’s need to fascinate to survive
May 20, 2010 By 13 Comments
Hey CIO – if you want to survive, you need to figure out a way to fascinate your organization. I’m currently reading “Fascinate: Your 7 Triggers to Persuasion and Captivation” (affiliate link) by Sally Hogshead. I picked the book up on my kindle on a whim while waiting to board the flight from Dallas to Chicago. [...]
Links for April 18 2010
April 18, 2010 By 5 Comments
How to Defy Newton’s Laws of Motion in Marketing by Valeria Maltoni on Conversation Agent: Quote: Emerging media allows you to develop laser focus in your marketing, act small while you take advantage of the following forces to scale as necessary, and thus gain momentum. How to make your ideas connect by Ed Brenegar on [...]
Sitecore Implementation Notes
July 21, 2009 By 13 Comments
Image by Frédéric Harper via Flickr I’m coming up on 2 years of working with Sitecore, a .NET Content Management System (see my post titled “Some Thoughts on Sitecore CMS” for previous thoughts on the subject). These two years have been interesting, challenging and exciting and educational. Since I’ve written about Sitecore in the past, [...]
Branding gone wrong – SciFi to SyFy
March 27, 2009 By 4 Comments
In my new role in the marketing department at the Boy Scouts of America I find myself in the middle of conversations about branding. I find these conversations extremely interesting and have been reading through blogs and books about the subject. In my web travels yesterday I was pointed to a story about branding and [...]
A techie in a marketers world
March 11, 2009 By 10 Comments
For those that haven’t heard the news, I accepted a full-time position with the Boy Scouts of America in February. I work for the Brand Management Department as part of the Marketing Group. My role is multi-functional – I do a little bit of everything; Project Management, Technology Management, Strategy, Processes (yeah! {sarcasm}) and in [...]
IT Marketers – Five Reasons we aren’t listening
January 12, 2009 By 5 Comments
Paul Dunay over at Buzz Marketing for Technology wrote a post titled “Sin of Inclusion” that pointed me to some commentary on the IT Services Marketing Association (ITSMA) website. The ITSMA article, titled ‘Why Our Customers Aren’t Listening to Us“, lists five reasons that customers aren’t listening to IT marketers. These reasons are: Customers aren’t [...]
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