A story of a CIO, IT and Marketing

I heard a pretty good story recently.  It goes something like this: A new CIO joins the company. He’s not completely new to the organization but he is new to the role and a new employee. Previously, he’d been running a couple of projects for an outsourced ‘partner’ within the organization and had ingratiated himself […]

I own the technology, you own the content

“I own the technology, you own the content” Those eight words are shared every single day between an IT professional and a Marketing professional. Some conversation occurs and the CIO tells the CMO “I own the technology, you own the content”. What the CIO means is fairly simple..and understandable too. The IT group ‘owns’ the […]

Sitecore or Sharepoint – which is the better CMS platform?

I’ve been talking to quite a few folks recently about Sharepoint 2010 to get feedback and insight into the product’s current acceptance and usage rate. One key area that interests me is around content management and content management systems. I’ve worked with a lot of them in the past and my two favorites right now […]

The missing links between CIO’s & CMO’s – Communications & Leadership

As promised in earlier posts (here and here), its time to talk about the two main issues that cause problems between the CIO and the CMO. In CIO’s vs CMO’s – what’s the real problem?, I looked at some of the issues that exist between CIO’s and CMO’s and wondered what could be causing the […]

The diminishing role of IT and the CIO (?)

In a previous article titled The Future of IT & the CIO – Redux of the DoDo I pointed to some survey results that should be alarming to most IT professionals and leaders. The survey, titled The Future of IT (pdf download), basically argues that the role of IT will diminish in the future.  The […]

IT & Marketing – Like Peanut Butter and Jelly?

I love peanut butter and jelly.  What a great idea to put those to food items together on a piece of bread. Have you ever thought about how much the information technology and marketing organizations are like a PB&J samich? Yes…I said samich….been wondering how to work it into a post forever. Never worry…I use sandwich […]

Links for August 8 2010

Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as illustrated with the dangers of shadow marketing, marketing technology is now an integral part of marketing’s strategy and execution. The people working on it need to have their focus — […]

CIO’s need to fascinate to survive

Hey CIO – if you want to survive, you need to figure out a way to fascinate your organization. I’m currently reading “Fascinate: Your 7 Triggers to Persuasion and Captivation” (affiliate link) by Sally Hogshead. I picked the book up on my kindle on a whim while waiting to board the flight from Dallas to Chicago. […]

Links for April 18 2010

How to Defy Newton’s Laws of Motion in Marketing by Valeria Maltoni on Conversation Agent: Quote: Emerging media allows you to develop laser focus in your marketing, act small while you take advantage of the following forces to scale as necessary, and thus gain momentum. How to make your ideas connect by Ed Brenegar on […]

Links for April 4 2010

Happy Easter everyone. Last week was the first published post using Delicious to manage links for my Sunday links post.  I used a javascript from Delicious to insert a certain set of tagged links and their notes. As I found out (thanks Maddie!), that script does not insert the links into my RSS feed, which […]