Revisiting the Marketing Technology Office

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This post sponsored by the Enterprise CIO Forum and HP. My post last week titled A Marketing Technology Office…the next fad? got some interesting feedback via email and my contact form….funny that these same people didn’t leave a comment on the blog for the whole world to see. Rather than respond in private to those emails, I’ll respond […]

A Marketing Technology Office…The next fad?

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This post sponsored by the Enterprise CIO Forum and HP. John Dodge posted a video over on the Enterprise CIO Forum titled “Enter the chief marketing technology officer” that highlights the importance of the role of ‘marketing technology’…and more importantly the role of the marketing technologist. In the video John points to recent stories, discussions and ideas floating around the CIO world about how […]

Data Disconnect and Shadow IT

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This post sponsored by the Enterprise CIO Forum and HP. Yes Shadow IT again. But…rather than rehash the things I’ve talked about before, I wanted to take some time to walk through a few issues that aren’t always discussed when we talk about Shadow IT. The first is Data Disconnect, which I’ll talk about here. The 2nd is…well…you’ll […]

When the story is right, people listen

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It been quiet here this week as I’ve been traveling.   I spent the week in Chicago talking to clients and refining the story of what I do. Its fun to talk to new people…especially when they are receptive to the story you are telling and when that story is authentic. When the story is […]

A CIO and A CMO walk into a bar…

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A CIO and A CMO walk into a bar… …except…they aren’t in the same bar. They made plans to meet at Good Time Charlies on Monday.   You know – the CMO and CIO are best friends now so its time to go have a few drinks together, right? They agree on a time and […]

The CIO and CMO – true love….or puppy love?

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I’ve been reading a lot lately about the ‘love affair’ between Chief Information Officer’s and Chief Marketing Officer’s around the world. I think this is a good thing…as long as this is ‘true love’ and not just infatuation between two groups that are starting to have to work closer together to get things done. As […]

Should the CIO lead marketing?

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I read an article over on CIOZone.com titled Should the CIO Head Up the Marketing Dept As Well? that left me speechless (for a minute at least). Initially, I wanted to believe the author was asking whether the CIO should head up marketing technology, but I  don’t think that’s what the author was asking. I […]

A story of a CIO, IT and Marketing

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I heard a pretty good story recently.  It goes something like this: A new CIO joins the company. He’s not completely new to the organization but he is new to the role and a new employee. Previously, he’d been running a couple of projects for an outsourced ‘partner’ within the organization and had ingratiated himself […]

I own the technology, you own the content

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“I own the technology, you own the content” Those eight words are shared every single day between an IT professional and a Marketing professional. Some conversation occurs and the CIO tells the CMO “I own the technology, you own the content”. What the CIO means is fairly simple..and understandable too. The IT group ‘owns’ the […]

Sitecore or Sharepoint – which is the better CMS platform?

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I’ve been talking to quite a few folks recently about Sharepoint 2010 to get feedback and insight into the product’s current acceptance and usage rate. One key area that interests me is around content management and content management systems. I’ve worked with a lot of them in the past and my two favorites right now […]