Technology, Strategy, People and Projects
In a previous article titled The Future of IT & the CIO – Redux of the DoDo I pointed to some survey results that should be alarming to most IT professionals and leaders. The survey, titled The Future of IT (pdf download), basically argues that the role of IT will diminish in the future. The [...]
I love peanut butter and jelly. What a great idea to put those to food items together on a piece of bread. Have you ever thought about how much the information technology and marketing organizations are like a PB&J samich? Yes…I said samich….been wondering how to work it into a post forever. Never worry…I use sandwich [...]
Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as illustrated with the dangers of shadow marketing, marketing technology is now an integral part of marketing’s strategy and execution. The people working on it need to have their focus — [...]
Hey CIO – if you want to survive, you need to figure out a way to fascinate your organization. I’m currently reading “Fascinate: Your 7 Triggers to Persuasion and Captivation” (affiliate link) by Sally Hogshead. I picked the book up on my kindle on a whim while waiting to board the flight from Dallas to Chicago. [...]
How to Defy Newton’s Laws of Motion in Marketing by Valeria Maltoni on Conversation Agent: Quote: Emerging media allows you to develop laser focus in your marketing, act small while you take advantage of the following forces to scale as necessary, and thus gain momentum. How to make your ideas connect by Ed Brenegar on [...]
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