Shadow IT vs. Shadow Marketing By Scott Brinker on Chief Marketing Technologist Quote: IT people work for IT. Marketing people work for marketing. And, as illustrated with the dangers of shadow marketing, marketing technology is now an integral part of marketing’s strategy and execution. The people working on it need to have their focus — [...]
CIO’s: Consider This…
August 4, 2010 By 8 Comments
Danny Brown recently wrote a post titled “Consider This” where he writes a Seth Godin type of post (that’s a compliment by the way). In the post, Danny makes some rather simple yet profound statements. A few of these statements are: If I give up on your phone tree, your communication options aren’t good enough. [...]
Embrace your community
August 3, 2010 By 8 Comments
A few weeks ago, I wrote a post titled Open Source, The Enterprise and The Community where I wrote about embracing the community that exists within your organization and in the open source community. In that post, I mentioned the Boy Scouts of America and how their magazine group uses WordPress.com’s VIP hosting platform for Boys’ Life magazine’s Boyslife.org [...]
Open Source, The Enterprise and The Community
July 22, 2010 By 10 Comments
Rackspace has just announced their open source cloud platform, OpenStack in collaboration with NASA. While the open source world has been a viable area for quite some time, there seems to be a lot of talk these days of open-sourcing many things. Google has opened up Android, the Department of Homeland Security has just announced an [...]
