Driving Digital by Isaac Sacolick – a book review

I just finished¬†Driving Digital: The Leader’s Guide to Business Transformation Through Technology by Isaac Sacolick. Note: I received a free copy of this book for review. The short review: Excellent…the best book I’ve read on the subject. Go buy it if you want/need to transform your business. The long review: I’ve read a number of […]

What digital projects should you be chasing?

I was talking to a CMO today about their current and future plans for digital projects. We were talking about data analytics, customer experience, technology, social media and other topics when the¬†CMO asked what the ‘next’ project or technology that she and her team should be chasing. She asked: We’ve talked about all data, social, […]