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Internet marketing

Website Optimization

In July, I was approached by Andy King to see if I’d be interested in reviewing his new book from O’Reilly titled “Website Optimization: Speed, Search Engine & Conversion Rate Secrets“.

If you don’t know who Andy is, go read his resume….I’ll wait….OK…you back?    Great pedigree right?  Been involved in the web since 1993.  Founded WebReference.com and Javascript.com in 1997.  It’s safe to say he knows his stuff.

When Andy approached me, I was skeptical initially….could I do this book justice?  I’ve got a technical background and have been around the web since 1995 but I know very little about Search Engine Optimization…then I look at the synopsis of the book and realized that this is about much more than SEO.

This book does more than talk about the basics of SEO.  It dives into topics that go well beyond the ‘technical’ aspects (e.g., keywords, titles, etc) and talks about persuasive language, fast load times and engaging websites. Once I saw this, I was very intrigued and told Andy that I’d be happy to review the book.

I’m glad I said yes.  The book is excellent…and from what I’ve seen, it is THE book on Website Optimization. Gone are the days of scouring the web for bits and pieces of info on how to optimize….this book contains it all.

Unlike most other books in this genre, this book is much more than just an overview of the concepts of website optimization. Detailed descriptions, case studies and in-depth discussions of the ‘why, what and how’ of optimization are provided to allow the reader to immediately take action with their own websites.

For those of you interested in the entire spectrum of website optimization (i.e., page load times, search engine friendliness, optimization techniques etc), this is the book for you.  I expect that this book will be THE website optimization book for years to come.

Now….I need to start using the recommendations from the book on my blog! 🙂

NOTE: This book was provided by the author for review.

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